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As of February 2025, nearly ** percent of the internet users in Morocco used WhatsApp each month. Facebook and Facebook Messenger ranked as the second and third most popular social media platforms in the country, with a share of **** percent and **** percent, respectively. 

Social media users keep increasing

With the rising internet penetration rate and mobile internet adoption, the use of social media has increased in Morocco in recent years. In 2025, social media users in the country amounted to around **** million. This marked a steady growth over the previous years, rising from around ** million in 2017 to ** million in 2022, before experiencing a decline. As the most popular social media platform, Facebook accounted for about 25.89 million users in 2025, with the number being forecast to increase to more than ** million by 2028. In comparison, approximately *** million people actively used Instagram in 2025, and it is projected to reach **** million in 2026. 

Sending messages is the primary online activity

Among the different types of social media, Moroccans regularly used instant messenger platforms, such as WhatsApp, and social networks like Facebook as of 2023. In contrast, consumer review networks and discussion forums were the least used platforms. In the same year, the most popular activities among Moroccan social media users were sending private messages, commenting on posts, liking other users’ posts, and following people. As of 2023, users in Morocco spent an average of * hours and * hours and ** minutes per day on social media. The average time was lower than in other African countries such as Nigeria (* hours and ** minutes) and South Africa (* hours and ** minutes).