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As of 2024, the most expensive national newspaper for UK consumers was FT Weekend (a supplement to the weekend edition of the Financial Times) at **** British pounds and *** pence per copy. By contrast, The i and Daily Star both came out at under *** pound each. The i cost just ** pence back in 2014, meaning that the paper's cover price increased by more than *** over the last decade. A number of national papers cost over GBP in 2024, including The Observer, The Sunday Times, and the Saturday edition of The Guardian.

Circulation continues to fall

Between 2022 and 2023, data on ** large national newspapers in the UK showed a drop in paid circulation among every publication. Sunday People suffered a decline of almost ** percent, and Daily Star, Daily Record, and Daily Mirror saw a decrease of ** percent. With the price of newspapers on the up and the cost-of-living crisis ongoing, it seems unrealistic to expect British consumers to invest in newspapers, and circulation is unlikely to improve. But will consumers invest in online subscriptions?

Digital news subscriptions are also costly

A number of news subscriptions available to UK news consumers cost in excess of *** British pounds per year, and most were around the 100 GBP mark. For the **** percent of UK consumers spending between ** and 100 GBP on online grocery each week, persuading them to invest a similar amount in just *** news publication is challenging.