According to the most recent data, ** percent of adults in the United States had some sort of live pay TV service via a cable, DBS, telco, or internet-delivered vMVPD as of September 2023. The pay TV penetration rate fell by ** percentage points between 2014 and 2023, and will likely continue to drop as consumers increasingly opt for video streaming service subscriptions.
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Leichtman Research Group. (October 4, 2023). Pay TV penetration rate in the United States from 2005 to 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/467842/pay-tv-penetration-rate-usa/
Leichtman Research Group. "Pay TV penetration rate in the United States from 2005 to 2023." Chart. October 4, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/467842/pay-tv-penetration-rate-usa/
Leichtman Research Group. (2023). Pay TV penetration rate in the United States from 2005 to 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/467842/pay-tv-penetration-rate-usa/
Leichtman Research Group. "Pay Tv Penetration Rate in The United States from 2005 to 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Oct 2023, /statistics/467842/pay-tv-penetration-rate-usa/
Leichtman Research Group, Pay TV penetration rate in the United States from 2005 to 2023 ÌÇÐÄÆƽâ°æ, /statistics/467842/pay-tv-penetration-rate-usa/ (last visited July 24, 2026)
Pay TV penetration rate in the United States from 2005 to 2023 [Graph], Leichtman Research Group, October 4, 2023. [Online]. Available: /statistics/467842/pay-tv-penetration-rate-usa/
