| Characteristic | Factor score |
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Region
United States
Survey time period
December 6 to 15, 2013
Number of respondents
1,578 respondents
Age group
18 years and older
Special properties
Household owns vehicle
Supplementary notes
According to the source, overall brand perception is an index calculated as the total number of times that a particular make was mentioned as exemplar across seven categories, weighted by category importance, and divided by the total unaided awareness of the brand. The following categories were included: quality, safety, performance, value, design/style, fuel economy, technology/innovation. The scores for safety reflect the number of times that the particular make was mentioned as a leader for the particular, attribute.
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