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Factors automobile buyers consider before purchasing a vehicle in Brazil in 2019

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Sources

Release date

March 2019

Region

Brazil

Survey time period

February 2019

Number of respondents

500 automotive industry workers and executives*

Supplementary notes

* Including employees in various areas, of which 161 were high executives.
The source did not provide other methodological information.

Citation formats

Brazil: main drivers of vehicle purchase decision 2019

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 31, 2019
The brand was regarded as the main factor that auto-buyers in Brazil considered before purchasing a vehicle, according to a survey carried out in February 2019 among automotive industry workers and high executives. Almost half of respondents (** percent) said that consumers in Brazil paid attention to the car's brand, whereas ** percent said exterior design was important from the consumer's point of view.
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