The index is based on a score of 100. The source specifies that "the leading brand receives a score of 100, and scores for all other brands are normalized against it". It further adds that web visibility refers to "the volume of conversation a brand generates across the web, including blogs, forums and news outlets".
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Global social visibility index for selected automotive brands Q4 2019
In the fourth quarter of 2019, Tesla was the automotive brand with the highest social visibility. It was followed by BMW, with an index score of compared to Tesla. In 2019, the German brand debuted two new models, the * Series coupe and convertible and the ** 3-row sport utility vehicle, which increased its online visibility.
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Brandwatch. (September 17, 2021). Global social visibility index for selected automotive brands in the 4th quarter of 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1264318/global-social-visibility-index-for-selected-automotive-brands/
Brandwatch. "Global social visibility index for selected automotive brands in the 4th quarter of 2019." Chart. September 17, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1264318/global-social-visibility-index-for-selected-automotive-brands/
Brandwatch. (2021). Global social visibility index for selected automotive brands in the 4th quarter of 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1264318/global-social-visibility-index-for-selected-automotive-brands/
Brandwatch. "Global Social Visibility Index for Selected Automotive Brands in The 4th Quarter of 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Sep 2021, /statistics/1264318/global-social-visibility-index-for-selected-automotive-brands/
Brandwatch, Global social visibility index for selected automotive brands in the 4th quarter of 2019 ÌÇÐÄÆƽâ°æ, /statistics/1264318/global-social-visibility-index-for-selected-automotive-brands/ (last visited July 31, 2026)
Global social visibility index for selected automotive brands in the 4th quarter of 2019 [Graph], Brandwatch, September 17, 2021. [Online]. Available: /statistics/1264318/global-social-visibility-index-for-selected-automotive-brands/
