* The source indicates: - Heavy users spent "75 GBP or more" or "50 GBP - 74 GBP". - Medium users spent "35 GBP - 49 GBP" or "20 GBP - 34 GBP". - Light users spent "10 GBP - 19 GBP" or "Under 10 GBP".
** Number of respondents: n (2013) = 24,423; n (2014) = 24,506; n (2015) = 24,282.
Figures estimated by the source on the basis of survey responses.
Citation formats
Women's bra expenditure in the United Kingdom (UK) 2013-2016, by user type
This statistic presents the number of people purchasing women's bras in the United Kingdom (UK) from 2013 to 2016, by user type. User types are based on the amount spent. In 2016, an estimated *** million women in the UK were heavy bra users, meaning they spent ** British pounds or more on such products.
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Kantar. (May 20, 2017). Number of people buying women's bras in the United Kingdom (UK) from 2013 to 2016, by user type (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/302892/women-s-bra-expenditure-by-user-type-in-the-uk/
Kantar. "Number of people buying women's bras in the United Kingdom (UK) from 2013 to 2016, by user type (in 1,000s)." Chart. May 20, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/302892/women-s-bra-expenditure-by-user-type-in-the-uk/
Kantar. (2017). Number of people buying women's bras in the United Kingdom (UK) from 2013 to 2016, by user type (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/302892/women-s-bra-expenditure-by-user-type-in-the-uk/
Kantar. "Number of People Buying Women's Bras in The United Kingdom (Uk) from 2013 to 2016, by User Type (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 May 2017, /statistics/302892/women-s-bra-expenditure-by-user-type-in-the-uk/
Kantar, Number of people buying women's bras in the United Kingdom (UK) from 2013 to 2016, by user type (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/302892/women-s-bra-expenditure-by-user-type-in-the-uk/ (last visited August 05, 2026)
Number of people buying women's bras in the United Kingdom (UK) from 2013 to 2016, by user type (in 1,000s) [Graph], Kantar, May 20, 2017. [Online]. Available: /statistics/302892/women-s-bra-expenditure-by-user-type-in-the-uk/
