In 2023, medium users were the most popular variety among female users of foundation (make-up), concealer, and tinted moisturizer in the United Kingdom, with an estimated ** users. Contrastingly, light users were the least preferred product type, with ** users.
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Kantar. (June 1, 2025). Number of women using foundation (make-up), concealer, and tinted moisturizer in the United Kingdom in 2023, by product type (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/302579/foundation-and-tinted-moisturiser-usage-by-user-type-in-the-uk/
Kantar. "Number of women using foundation (make-up), concealer, and tinted moisturizer in the United Kingdom in 2023, by product type (in millions)." Chart. June 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/302579/foundation-and-tinted-moisturiser-usage-by-user-type-in-the-uk/
Kantar. (2025). Number of women using foundation (make-up), concealer, and tinted moisturizer in the United Kingdom in 2023, by product type (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/302579/foundation-and-tinted-moisturiser-usage-by-user-type-in-the-uk/
Kantar. "Number of Women Using Foundation (Make-up), Concealer, and Tinted Moisturizer in The United Kingdom in 2023, by Product Type (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jun 2025, /statistics/302579/foundation-and-tinted-moisturiser-usage-by-user-type-in-the-uk/
Kantar, Number of women using foundation (make-up), concealer, and tinted moisturizer in the United Kingdom in 2023, by product type (in millions) ÌÇÐÄÆƽâ°æ, /statistics/302579/foundation-and-tinted-moisturiser-usage-by-user-type-in-the-uk/ (last visited July 26, 2026)
Number of women using foundation (make-up), concealer, and tinted moisturizer in the United Kingdom in 2023, by product type (in millions) [Graph], Kantar, June 1, 2025. [Online]. Available: /statistics/302579/foundation-and-tinted-moisturiser-usage-by-user-type-in-the-uk/
