In 2023, an estimated ** people consumed rum (white, dark, golden or flavoured/spiced) less than once a month in the United Kingdom. In contrast, around ** people consumed rum (white, dark, golden or flavoured/spiced) once a week or more.
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Kantar. (June 1, 2025). Number of consumers of rum (white, dark, golden or flavoured/spiced) in the United Kingdom in 2023, by frequency (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/302216/white-dark-gold-rum-usage-frequency-in-the-uk/
Kantar. "Number of consumers of rum (white, dark, golden or flavoured/spiced) in the United Kingdom in 2023, by frequency (in 1,000s)." Chart. June 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/302216/white-dark-gold-rum-usage-frequency-in-the-uk/
Kantar. (2025). Number of consumers of rum (white, dark, golden or flavoured/spiced) in the United Kingdom in 2023, by frequency (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/302216/white-dark-gold-rum-usage-frequency-in-the-uk/
Kantar. "Number of Consumers of Rum (White, Dark, Golden or Flavoured/Spiced) in The United Kingdom in 2023, by Frequency (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jun 2025, /statistics/302216/white-dark-gold-rum-usage-frequency-in-the-uk/
Kantar, Number of consumers of rum (white, dark, golden or flavoured/spiced) in the United Kingdom in 2023, by frequency (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/302216/white-dark-gold-rum-usage-frequency-in-the-uk/ (last visited July 22, 2026)
Number of consumers of rum (white, dark, golden or flavoured/spiced) in the United Kingdom in 2023, by frequency (in 1,000s) [Graph], Kantar, June 1, 2025. [Online]. Available: /statistics/302216/white-dark-gold-rum-usage-frequency-in-the-uk/
