* The source indicates: - Heavy users consumed jam, honey and spreads either "once a day or more" or "two to three times a week." - Medium users consumed jam, honey and spreads "once a week." - Light users consumed jam, honey and spreads "two or three times a month", "once a month" or "less than once a month" ** Excluding butter, margarine and low fat/dairy spreads
Figures estimated by the source on the basis of survey responses.
Citation formats
Jam, honey and spreads usage in Great Britain 2020, by user type
This statistic shows the frequency of jam, honey and spreads usage in Great Britain in 2020, in number of users. In 2020, an estimated **** million people were heavy users of sweet jam, honey and spreads.
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Kantar. (June 13, 2021). Number of people using jam, honey and spreads in Great Britain in 2020, by user type (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/301522/jam-honey-and-spreads-usage-in-the-uk/
Kantar. "Number of people using jam, honey and spreads in Great Britain in 2020, by user type (in 1,000s)." Chart. June 13, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/301522/jam-honey-and-spreads-usage-in-the-uk/
Kantar. (2021). Number of people using jam, honey and spreads in Great Britain in 2020, by user type (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/301522/jam-honey-and-spreads-usage-in-the-uk/
Kantar. "Number of People Using Jam, Honey and Spreads in Great Britain in 2020, by User Type (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jun 2021, /statistics/301522/jam-honey-and-spreads-usage-in-the-uk/
Kantar, Number of people using jam, honey and spreads in Great Britain in 2020, by user type (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/301522/jam-honey-and-spreads-usage-in-the-uk/ (last visited July 21, 2026)
Number of people using jam, honey and spreads in Great Britain in 2020, by user type (in 1,000s) [Graph], Kantar, June 13, 2021. [Online]. Available: /statistics/301522/jam-honey-and-spreads-usage-in-the-uk/
