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Victoria’s Secret is one of the most valuable brands globally. The well-known American lingerie company sells its products both online and in stores across various countries. In the United Kingdom, the first Victoria’s Secret store opened in 2012. The company has been increasing its presence ever since. As of 2020, Victoria’s Secret is available to UK shoppers in ** store locations, as seen in this statistic.

Sisters with Bath & Body Works

Victoria’s Secret is part of the underwear apparel retailer L Brands (formerly Limited Brands) and sisters with its umbrella company’s other lingerie and personal care businesses. Among these, Victoria’s Secret store locations worldwide are only surpassed by Bath & Body Works, which currently does not sell in or ship to the United Kingdom.

UK lingerie market

In the UK, the women’s underwear market is dynamic and poised to expand more in the next years. Victoria’s Secret is still one of UK women’s favorite lingerie and underwear brands, although homegrown brands like M&S and Ann Summers are also widely preferred.