In 2021, an estimated ** women used perfume & eau de toilette once a day in the United Kingdom. In contrast, around ** women used perfume & eau de toilette more than once a day.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Kantar. (June 1, 2025). Number of female users of perfume & eau de toilette in the United Kingdom in 2021, by frequency (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/302666/perfume-and-eau-de-toilette-usage-frequency-in-the-uk/
Kantar. "Number of female users of perfume & eau de toilette in the United Kingdom in 2021, by frequency (in millions)." Chart. June 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/302666/perfume-and-eau-de-toilette-usage-frequency-in-the-uk/
Kantar. (2025). Number of female users of perfume & eau de toilette in the United Kingdom in 2021, by frequency (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/302666/perfume-and-eau-de-toilette-usage-frequency-in-the-uk/
Kantar. "Number of Female Users of Perfume & Eau De Toilette in The United Kingdom in 2021, by Frequency (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jun 2025, /statistics/302666/perfume-and-eau-de-toilette-usage-frequency-in-the-uk/
Kantar, Number of female users of perfume & eau de toilette in the United Kingdom in 2021, by frequency (in millions) ÌÇÐÄÆƽâ°æ, /statistics/302666/perfume-and-eau-de-toilette-usage-frequency-in-the-uk/ (last visited July 26, 2026)
Number of female users of perfume & eau de toilette in the United Kingdom in 2021, by frequency (in millions) [Graph], Kantar, June 1, 2025. [Online]. Available: /statistics/302666/perfume-and-eau-de-toilette-usage-frequency-in-the-uk/
