In 2022, the leading brand of perfume & eau de toilette in the United Kingdom was Marc Jacobs Daisy with ** female users. The brand Yves Saint Laurent Black Opium was ranked in second place with around ** female users, followed by Chanel N°5.
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Kantar. (June 1, 2025). Leading brands of perfume & eau de toilette among women in the United Kingdom in 2022, by number of female users (in 1,000s) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/305014/leading-perfume-and-eau-de-toilette-brands-in-the-uk/
Kantar. "Leading brands of perfume & eau de toilette among women in the United Kingdom in 2022, by number of female users (in 1,000s)." Chart. June 1, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/305014/leading-perfume-and-eau-de-toilette-brands-in-the-uk/
Kantar. (2025). Leading brands of perfume & eau de toilette among women in the United Kingdom in 2022, by number of female users (in 1,000s). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/305014/leading-perfume-and-eau-de-toilette-brands-in-the-uk/
Kantar. "Leading Brands of Perfume & Eau De Toilette among Women in The United Kingdom in 2022, by Number of Female Users (in 1,000s)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Jun 2025, /statistics/305014/leading-perfume-and-eau-de-toilette-brands-in-the-uk/
Kantar, Leading brands of perfume & eau de toilette among women in the United Kingdom in 2022, by number of female users (in 1,000s) ÌÇÐÄÆÆ½â°æ, /statistics/305014/leading-perfume-and-eau-de-toilette-brands-in-the-uk/ (last visited July 28, 2026)
Leading brands of perfume & eau de toilette among women in the United Kingdom in 2022, by number of female users (in 1,000s) [Graph], Kantar, June 1, 2025. [Online]. Available: /statistics/305014/leading-perfume-and-eau-de-toilette-brands-in-the-uk/