* The source indicates: - Heavy users consumed aftershave and eau de toilette "once a day or more" - Medium users consumed aftershave and eau de toilette "two or three times a week" - Light users consumed aftershave and eau de toilette either "once a week" to "once a month or less".
Figures estimated by the source on the basis of survey responses.
Citation formats
Aftershave and eau de toilette usage in Great Britain 2014-2020, by user type
This statistic shows the frequency of men's aftershave and eau de toilette usage in Great Britain from 2014 to 2020. In 2020, an estimated *** million men were 'heavy' aftershave and eau de toilette users.
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Kantar. (June 13, 2021). Number of men using aftershave and eau de toilette in Great Britain from 2014 to 2020, by user type (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/302697/aftershave-and-eau-de-toilette-usage-by-user-type-in-the-uk/
Kantar. "Number of men using aftershave and eau de toilette in Great Britain from 2014 to 2020, by user type (in 1,000s)." Chart. June 13, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/302697/aftershave-and-eau-de-toilette-usage-by-user-type-in-the-uk/
Kantar. (2021). Number of men using aftershave and eau de toilette in Great Britain from 2014 to 2020, by user type (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/302697/aftershave-and-eau-de-toilette-usage-by-user-type-in-the-uk/
Kantar. "Number of Men Using Aftershave and Eau De Toilette in Great Britain from 2014 to 2020, by User Type (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jun 2021, /statistics/302697/aftershave-and-eau-de-toilette-usage-by-user-type-in-the-uk/
Kantar, Number of men using aftershave and eau de toilette in Great Britain from 2014 to 2020, by user type (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/302697/aftershave-and-eau-de-toilette-usage-by-user-type-in-the-uk/ (last visited July 28, 2026)
Number of men using aftershave and eau de toilette in Great Britain from 2014 to 2020, by user type (in 1,000s) [Graph], Kantar, June 13, 2021. [Online]. Available: /statistics/302697/aftershave-and-eau-de-toilette-usage-by-user-type-in-the-uk/
