Number of female users of foundation (make-up), face powder (loose or compact), concealer and tinted moisturiser in the United Kingdom in 2021, by frequency
(in 1,000s)
Frequency of use
Number of female users in thousands
-
-
-
-
-
-
-
-
-
-
-
-
-
-
The chart is not accessible to screen readers. Please switch to the table view to access the data.
You need a ÌÇÐÄÆƽâ°æ Account for unlimited access
In 2021, an estimated ** women used foundation (make-up), face powder (loose or compact), concealer and tinted moisturiser once a day or more often in the United Kingdom. In contrast, around ** women used foundation (make-up), face powder (loose or compact), concealer and tinted moisturiser once a month.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Kantar. (June 1, 2025). Number of female users of foundation (make-up), face powder (loose or compact), concealer and tinted moisturiser in the United Kingdom in 2021, by frequency (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/302640/face-powder-usage-frequency-in-the-uk/
Kantar. "Number of female users of foundation (make-up), face powder (loose or compact), concealer and tinted moisturiser in the United Kingdom in 2021, by frequency (in 1,000s)." Chart. June 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/302640/face-powder-usage-frequency-in-the-uk/
Kantar. (2025). Number of female users of foundation (make-up), face powder (loose or compact), concealer and tinted moisturiser in the United Kingdom in 2021, by frequency (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/302640/face-powder-usage-frequency-in-the-uk/
Kantar. "Number of Female Users of Foundation (Make-up), Face Powder (Loose or Compact), Concealer and Tinted Moisturiser in The United Kingdom in 2021, by Frequency (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jun 2025, /statistics/302640/face-powder-usage-frequency-in-the-uk/
Kantar, Number of female users of foundation (make-up), face powder (loose or compact), concealer and tinted moisturiser in the United Kingdom in 2021, by frequency (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/302640/face-powder-usage-frequency-in-the-uk/ (last visited July 21, 2026)
Number of female users of foundation (make-up), face powder (loose or compact), concealer and tinted moisturiser in the United Kingdom in 2021, by frequency (in 1,000s) [Graph], Kantar, June 1, 2025. [Online]. Available: /statistics/302640/face-powder-usage-frequency-in-the-uk/
