Local shopping is defined by the source as any stage of a purchase, from becoming aware by researching to completing a transaction for products and services within a 25-mile radius of one's primary residence.
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Social networks used for local shopping by Hispanic consumers in the U.S. 2013
This statistic displays the share of Hispanic and non-Hispanic consumers who use social networks to help with local shopping. The results of the 2014 survey show that 17.7 percent of Hispanic consumers use YouTube to help with local shopping, as compared to 10.3 percent of non-Hispanic consumers.
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BIA Advisory Services. (February 25, 2014). Social networks used for local shopping by Hispanic consumers in the United States as of September 2013 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/295624/social-networks-used-for-local-shopping-by-hispanic-consumers/
BIA Advisory Services. "Social networks used for local shopping by Hispanic consumers in the United States as of September 2013." Chart. February 25, 2014. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/295624/social-networks-used-for-local-shopping-by-hispanic-consumers/
BIA Advisory Services. (2014). Social networks used for local shopping by Hispanic consumers in the United States as of September 2013. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/295624/social-networks-used-for-local-shopping-by-hispanic-consumers/
BIA Advisory Services. "Social Networks Used for Local Shopping by Hispanic Consumers in The United States as of September 2013." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 25 Feb 2014, /statistics/295624/social-networks-used-for-local-shopping-by-hispanic-consumers/
BIA Advisory Services, Social networks used for local shopping by Hispanic consumers in the United States as of September 2013 ÌÇÐÄÆÆ½â°æ, /statistics/295624/social-networks-used-for-local-shopping-by-hispanic-consumers/ (last visited July 31, 2026)
Social networks used for local shopping by Hispanic consumers in the United States as of September 2013 [Graph], BIA Advisory Services, February 25, 2014. [Online]. Available: /statistics/295624/social-networks-used-for-local-shopping-by-hispanic-consumers/