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Share of Australian adults who would stop spending money with a brand following a reported hack or data breach in 2022

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Sources

Release date

May 2022

Region

Australia

Survey time period

January 2022

Number of respondents

1,004 respondents

Age group

18 years and older

Citation formats

Share of adults who stop spending at a brand following a data breach Australia 2022

Published by
Christy Tila,
Nov 8, 2022

In a survey conducted amongst Australian adults in 2022, over **** of respondents indicated that they would either pause or completely stop spending with a brand or organization following a reported hack or data breach. Less than **** of respondents would continue spending directly following a reported hack or breach.

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