Russia: most used social media platforms 2024| ��ƽ��

Leading social media platforms in Russia in 3rd quarter 2024, by monthly penetration rate

Characteristic	Share of respondents
Telegram	78.3%
WhatsApp	73.9%
VK	67.7%
TikTok	39.5%
Odnoklassniki	38.1%
Viber	27.2%
Instagram	20.5%
Pinterest	18.2%
Skype	10.1%
Discord	9.3%
Facebook	6%
Likee	5.1%
Snapchat	4.7%
X	4.2%
iMessage	3.8%

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Release date

March 2025

More information

Region

Russia

Survey time period

Q3 2024

Age group

16 years and older

Special properties

internet users

Supplementary notes

The source specified that YouTube was not included in the survey question.

Citation formats

More than three-quarters of the Russian online population aged 16 years and older used the Telegram messenger, thus making it the most-used social media platform among those listed in the ranking. WhatsApp ranked second, with a penetration rate of nearly 74 percent, followed by VK and TikTok.

Social media usage in Russia

In 2024, the daily time spent on social media in Russia was recorded at roughly two hours and 20 minutes per user on average. After Facebook, Instagram, and X (formerly Twitter) were blocked in Russia at the end of February and the beginning of March 2022, a significant increase in activity was recorded on VK and Telegram. For example, the daily audience on VK increased by almost nine percent, while the number of friends requests and feed views grew by 250 percent and 25 percent, respectively.

YouTube

From the global perspective, YouTube ranked second after Facebook, which remained the leading social media platform with about three billion active users. The U.S.-based channel MrBeast had the highest number of subscribers on YouTube with around 343 million as of January 2025. India-based T-Series followed with 284 million subscribers as of that month.