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Samsung has remained a major competitor in the global smartphone market. In the first quarter of 2026, the company held a 21.7-percent share of global smartphone shipments. Its longtime rival Apple ranked second with 21.1 percent.

Samsung’s smartphone market share

The smartphone market has fluctuated considerably since 2009. Nokia used to lead the industry with almost 50 percent of the smartphone market share in 2007, but the company’s market presence dropped to around three percent in 2013. Apple and Samsung have remained among the top five smartphone vendors in the world since 2009. Samsung’s Galaxy, first released in 2009, is their main line of smartphone products, while Apple heavily invests in the iPhone, a primary source of revenue for the company.

Samsung’s smartphone market share increased significantly in a span of three years, going from three percent in the second quarter of 2009 to 32.2 percent in the second quarter of 2012. None of its competitors have experienced similar growth. As the overall smartphone market also grew, Samsung was able to maintain its position as the global market leader. In 2025 alone, the South Korean electronics giant shipped 241.2 million smartphones worldwide and accounted for 18.2 percent of all smartphone shipments.