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In 2024, Samsung Electronics held a **** percent share of televisions sold in the global market. Figures decreased slightly from the previous year, when the share stood at **** percent. The company had seen a steady yearly increase in its global TV market share from 2017 to 2020.
Televisions are a well-established household good in South Korea. On average, the number of TVs owned per household has long exceeded one device. Results of a nationwide survey showed that the ownership rate of TVs was about ** percent in 2022, with the capital city Seoul being the only outlier compared to other provinces.
Despite the high penetration rate of televisions in the country, traditional TV broadcasters are struggling. Viewership rates of terrestrial and pay TV channels have suffered downward trends in recent years, with consumers spending less and less time watching such broadcasts. Instead, the online video market in South Korea has risen in popularity, highlighting a significant shift in the industry.
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Financial overview
Segment: Smartphones & tablets
Segment: Displays & TVs
Segment: Semiconductors
Competitors: Consumer electronics
Competitors: Semiconductors
Overview
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
