This statsistic shows the share of smartphone users who recalled seeing and tapping on mobile ads in the United Kingdom in 2013, broken down by ad placement. The conversion rate for in-game ads was ** percent. Seven percent of in-game ads were tapped.
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comScore. (July 17, 2013). Click, recall and conversion rates of in-game and in-app or in-browser mobile ads in the UK in 2013 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/269341/click-recall-and-conversion-rates-of-in-game-and-in-browser-mobile-ads-in-the-uk/
comScore. "Click, recall and conversion rates of in-game and in-app or in-browser mobile ads in the UK in 2013." Chart. July 17, 2013. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/269341/click-recall-and-conversion-rates-of-in-game-and-in-browser-mobile-ads-in-the-uk/
comScore. (2013). Click, recall and conversion rates of in-game and in-app or in-browser mobile ads in the UK in 2013. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/269341/click-recall-and-conversion-rates-of-in-game-and-in-browser-mobile-ads-in-the-uk/
comScore. "Click, Recall and Conversion Rates of In-game and In-app or In-browser Mobile Ads in The Uk in 2013." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Jul 2013, /statistics/269341/click-recall-and-conversion-rates-of-in-game-and-in-browser-mobile-ads-in-the-uk/
comScore, Click, recall and conversion rates of in-game and in-app or in-browser mobile ads in the UK in 2013 ÌÇÐÄÆƽâ°æ, /statistics/269341/click-recall-and-conversion-rates-of-in-game-and-in-browser-mobile-ads-in-the-uk/ (last visited August 06, 2026)
Click, recall and conversion rates of in-game and in-app or in-browser mobile ads in the UK in 2013 [Graph], comScore, July 17, 2013. [Online]. Available: /statistics/269341/click-recall-and-conversion-rates-of-in-game-and-in-browser-mobile-ads-in-the-uk/
