6,900 kids aged 9-14 and 8,700 parents of kids 6-14 years old across 11 countries
Method of interview
Online survey
Supplementary notes
Board of directors - parents ultimately make the final decision but seek their kids' input beforehand.
Family meeting - parents and kids decide together.
Parent screen - parents provide options and let the child decide.
Because I said so - parents make the decisions on their own.
Kids cut loose - The child decides on their own.
Citation formats
Variety of approaches used for family decision-making worldwide 2012
This survey presents the results of a quantitative online survey conducted in 2012. Survey respondents were asked regarding the variety of approaches used for family decision-making. The survey revealed that some 56 percent of families use the 'board of directors' approach, where ultimately the parents make the final decisions, but seek their childrens' input beforehand.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Viacom. (August 20, 2012). Has family decision-making become less hierarchical and more collaborative in general? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/261168/variety-of-approaches-used-for-family-decision-making-worldwide/
Viacom. "Has family decision-making become less hierarchical and more collaborative in general?." Chart. August 20, 2012. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/261168/variety-of-approaches-used-for-family-decision-making-worldwide/
Viacom. (2012). Has family decision-making become less hierarchical and more collaborative in general?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/261168/variety-of-approaches-used-for-family-decision-making-worldwide/
Viacom. "Has Family Decision-making Become Less Hierarchical and More Collaborative in General?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Aug 2012, /statistics/261168/variety-of-approaches-used-for-family-decision-making-worldwide/
Viacom, Has family decision-making become less hierarchical and more collaborative in general? ÌÇÐÄÆƽâ°æ, /statistics/261168/variety-of-approaches-used-for-family-decision-making-worldwide/ (last visited August 03, 2026)
Has family decision-making become less hierarchical and more collaborative in general? [Graph], Viacom, August 20, 2012. [Online]. Available: /statistics/261168/variety-of-approaches-used-for-family-decision-making-worldwide/
