As of January 2024, huge LinkedIn accounts, those with between 50 thousand and 55 thousand followers, had the highest average number of shares regardless of the content format. For big accounts, those with between 10 thousand and 50 thousand followers, video posts were shared an average of 3.97 times, and images were shared 3.36 times.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Metricool. (February 21, 2024). Average number of shares per post type on LinkedIn as of January 2024, by account size [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1460670/linkedin-number-shares-post-type-account-size/
Metricool. "Average number of shares per post type on LinkedIn as of January 2024, by account size." Chart. February 21, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1460670/linkedin-number-shares-post-type-account-size/
Metricool. (2024). Average number of shares per post type on LinkedIn as of January 2024, by account size. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1460670/linkedin-number-shares-post-type-account-size/
Metricool. "Average Number of Shares per Post Type on Linkedin as of January 2024, by Account Size." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Feb 2024, /statistics/1460670/linkedin-number-shares-post-type-account-size/
Metricool, Average number of shares per post type on LinkedIn as of January 2024, by account size ÌÇÐÄÆƽâ°æ, /statistics/1460670/linkedin-number-shares-post-type-account-size/ (last visited July 19, 2026)
Average number of shares per post type on LinkedIn as of January 2024, by account size [Graph], Metricool, February 21, 2024. [Online]. Available: /statistics/1460670/linkedin-number-shares-post-type-account-size/
