During the survey, this question was posed as follows: "Which of the following social media symbols have you seen ON THE SCREEN WHILE WATCHING TV CONTENT on your TV, computer, mobile phone, etc.?" Representative of the U.S. population, weighted by age, gender, geographic region, race and education.
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Survey: recall of social media symbols while watching TV in the U.S. in 2012
During a survey in March 2012, survey participants were asked what kind of social media symbols they could recall seeing on the screen while watching TV content on a TV, computer, cell phone, tablet etc. ** percent of respondents said they remembered seeing a Facebook like symbol while viewing TV content.
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Accenture. (April 15, 2012). Which of the following social media symbols have you seen on the screen while watching TV content on your TV, computer, mobile phone, etc.? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/255735/recall-of-social-media-symbols-while-watching-tv-in-the-us/
Accenture. "Which of the following social media symbols have you seen on the screen while watching TV content on your TV, computer, mobile phone, etc.?." Chart. April 15, 2012. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/255735/recall-of-social-media-symbols-while-watching-tv-in-the-us/
Accenture. (2012). Which of the following social media symbols have you seen on the screen while watching TV content on your TV, computer, mobile phone, etc.?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/255735/recall-of-social-media-symbols-while-watching-tv-in-the-us/
Accenture. "Which of The following Social Media Symbols Have You Seen on The Screen While Watching Tv Content on Your Tv, Computer, Mobile Phone, Etc.?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Apr 2012, /statistics/255735/recall-of-social-media-symbols-while-watching-tv-in-the-us/
Accenture, Which of the following social media symbols have you seen on the screen while watching TV content on your TV, computer, mobile phone, etc.? ÌÇÐÄÆƽâ°æ, /statistics/255735/recall-of-social-media-symbols-while-watching-tv-in-the-us/ (last visited August 04, 2026)
Which of the following social media symbols have you seen on the screen while watching TV content on your TV, computer, mobile phone, etc.? [Graph], Accenture, April 15, 2012. [Online]. Available: /statistics/255735/recall-of-social-media-symbols-while-watching-tv-in-the-us/
