China: monthly color TV production 2025| ��ƽ��

Monthly color television production in China from March 2022 to March 2025 (in millions)

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Release date

April 2025

More information

Region

China

Survey time period

March 2022 to March 2025

Supplementary notes

* According to the source, January and February data have been investigated and released together in order to curb the impact of the Chinese New Year and enhance the comparability of data.

The figures have been rounded.

Citation formats

In March 2025, the production volume of color TV sets amounted to over ** million units, which was slightly higher than last year.

Transformation of the TV marketplace in China

The past couple of years have witnessed a comprehensive transformation in the global TV marketplace as the internet continues to empower all segments of media, and China was no exception. On the demand side, there is a clear, ongoing trend of video content consumers migrating from traditional TV to streaming services. Both, the retail turnover of color TV sets and the number of linear TV viewers in China have been following a downward trajectory. On the contrary, the smart television market was growing, and its sales value was estimated to surpass * billion yuan in 2020.

A similar shift also becomes apparent on the supply side. The market share of traditional well-known Chinese TV manufacturers like TCL and Changhong decreased, while the new players, smartphone producer as well as Internet of Things (IoT) pioneer Xiaomi, quickly achieved its leading position in China’s TV market by offering smart TV sets and a curated list of interconnected smart home products.

TV viewership behavior in the connected decade

Dynamic streaming service platforms have been pushing Chinese consumers away from traditional TVs. Viewership figures reflect this change as the time spent watching TV continues to shrink despite a temporary increase which was due to the coronavirus pandemic. According to a survey conducted by Ipsos in 2020, ** percent of respondents in China thought that people would watch more TV from streaming services than traditional TV channels.

It was happening over the past few years as people have been switching from TV screens to mobile screens. By 2025, the number of subscription video-on-demand (SVoD) users in China was forecasted to reach over *** million, meaning that over one-third of the population would tune into streamers. Echoing this change, marketing expenditure in TV was decreasing as more advertisers recognized the potential to reach a growing audience through the internet.