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Consumer attitudes towards mobile advertising in selected countries worldwide in 2012, by device

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Source

Release date

November 2012

Region

Worldwide

Survey time period

2012

Number of respondents

n = 800

Special properties

Smartphone and/or tablet users

Method of interview

Online survey

Supplementary notes

The report does not provide a more specific date of survey or age group of the respondents.
iPhone + iPad n=110; not iPhone + iPad n=690

Citation formats

Consumer attitudes towards mobile advertising in selected countries 2012, by device

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 1, 2012
The statistic shows a comparison between the attitudes towards smartphone and tablet advertising in selected countries worldwide in 2012. During the survey, 48 percent of respondents from Kenya stated they had a very or somewhat favorable attitude towards advertising on smartphones.
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