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How often would you like to receive promotional messages via in-app messages from your favorite brands on your mobile device?

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Source

Release date

August 2012

Region

United States

Survey time period

June 2012

Number of respondents

n = 322 general population consumers

Supplementary notes

The source does not provide detailed information regarding the question. The chosen wording here might therefore differ slightly from the survey.
The source does not specify the age of the respondents.

Citation formats

Readiness to receive ads via in-app messages on mobile devices in the U.S. in 2012

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 28, 2012
The statistic presents the frequency with which U.S. consumers were willing to receive promotional messages via in-app messages from their favorite brands on their mobile devices as of June 2012. During the StrongMail survey, ** percent of smartphone owners stated they never wanted to receive such messages.
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