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What metrics do you use to gauge mobile success?

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Source

Release date

August 2014

Region

United States

Survey time period

March 26 to April 7, 2014

Number of respondents

n = 678 professional marketers

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

Citation formats

Metrics used to measure mobile marketing success in U.S. companies 2014

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 14, 2014
The statistic presents metrics used to measure mobile marketing success of U.S. companies as of . During the survey, ** percent of the respondents stated they used mobile site traffic data to measure success of their mobile marketing campaigns.
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Topics

Mobile advertising and marketing in the U.S. Mobile internet usage in the United StatesMobile app monetizationMobile commerce in the United StatesMobile advertising and marketing worldwide
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
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For teams of up to 99 users
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