The statistic presents the importance of different types of mobile devices for mobile advertising in the United States in 2013, according to marketing executives. During the survey, ** percent of respondents said they attached high priority to smartphones.
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Ovum, & IAB (U.S.). (September 16, 2013). What type of mobile or portable device advertising are you currently targeting with your mobile ad campaigns? [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/245991/importance-of-different-types-of-mobile-devices-in-advertising-in-the-us/
Ovum, und IAB (U.S.). "What type of mobile or portable device advertising are you currently targeting with your mobile ad campaigns?." Chart. September 16, 2013. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/245991/importance-of-different-types-of-mobile-devices-in-advertising-in-the-us/
Ovum, IAB (U.S.). (2013). What type of mobile or portable device advertising are you currently targeting with your mobile ad campaigns?. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/245991/importance-of-different-types-of-mobile-devices-in-advertising-in-the-us/
Ovum, and IAB (U.S.). "What Type of Mobile or Portable Device Advertising Are You Currently Targeting with Your Mobile Ad Campaigns?." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 16 Sep 2013, /statistics/245991/importance-of-different-types-of-mobile-devices-in-advertising-in-the-us/
Ovum & IAB (U.S.), What type of mobile or portable device advertising are you currently targeting with your mobile ad campaigns? ÌÇÐÄÆÆ½â°æ, /statistics/245991/importance-of-different-types-of-mobile-devices-in-advertising-in-the-us/ (last visited August 05, 2026)
What type of mobile or portable device advertising are you currently targeting with your mobile ad campaigns? [Graph], Ovum, & IAB (U.S.), September 16, 2013. [Online]. Available: /statistics/245991/importance-of-different-types-of-mobile-devices-in-advertising-in-the-us/