ÌÇÐÄÆƽâ°æ

As a result of the coronavirus (COVID-19) pandemic the hotel industry taken a hit in 2020. In ***, the revenue per available room (RevPAR) in Europe saw the most dramatic effects of the virus, dropping to U.S. dollars - compared to the previous year this figure dropped by U.S. dollars.

RevPAR

Revenue per available room (RevPAR) is typically calculated by multiplying a hotel's average daily room rate (ADR) by its occupancy rate. The RevPAR generated by European hotels was about U.S. dollars on average in 2019. In comparison, the Asia Pacific region generated the lowest RevPAR accounting for approximately ** U.S. dollars per available room.

The European hotel industry

In 2019, Southern and Western Europe had average daily rates (ADRs) of approximately * and * U.S. dollars, respectively, making them the most expensive regions on the continent that year. Eastern Europe has had the lowest ADRs since 2011. Southern Europe also generated the highest revenue per available room (RevPAR) in 2019. The region had a RevPAR of just over ** euros (around *** U.S. dollars) in 2018, which is an almost six percent increase compared to the previous year. Southern European countries are also home to the highest number of hotel brands on the continent. Countries, such as Italy, Spain and Greece, each accounted for over * hotel brands in 2019.