According to the source, the statistic is based on results from the Millward Brown 2013 Going Global Study.
Ranked brands meet the following eligibility criteria: 1. Brand was created by a Mainland China enterprise. 2. Brand is owned by a publicly traded enterprise, 3. Brand reported positive earnings for the period covered by the ranking. 4. Financial institutions category includes only banks that derive at least 20 percent of their earnings from retail banking.
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Share of overseas consumers considering to purchase Chinese brands 2013, by category
The graph shows the share of overseas consumers considering to purchase Chinese brands. In 2013, ** percent considered purchasing beer manufactured by Chinese brands.
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Kantar Millward Brown. (December 3, 2013). Share of overseas consumers considering to purchase Chinese brands in 2013, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/240301/share-of-overseas-consumers-considering-to-purchase-chinese-brands-by-category/
Kantar Millward Brown. "Share of overseas consumers considering to purchase Chinese brands in 2013, by category." Chart. December 3, 2013. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/240301/share-of-overseas-consumers-considering-to-purchase-chinese-brands-by-category/
Kantar Millward Brown. (2013). Share of overseas consumers considering to purchase Chinese brands in 2013, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/240301/share-of-overseas-consumers-considering-to-purchase-chinese-brands-by-category/
Kantar Millward Brown. "Share of Overseas Consumers Considering to Purchase Chinese Brands in 2013, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Dec 2013, /statistics/240301/share-of-overseas-consumers-considering-to-purchase-chinese-brands-by-category/
Kantar Millward Brown, Share of overseas consumers considering to purchase Chinese brands in 2013, by category ÌÇÐÄÆƽâ°æ, /statistics/240301/share-of-overseas-consumers-considering-to-purchase-chinese-brands-by-category/ (last visited August 03, 2026)
Share of overseas consumers considering to purchase Chinese brands in 2013, by category [Graph], Kantar Millward Brown, December 3, 2013. [Online]. Available: /statistics/240301/share-of-overseas-consumers-considering-to-purchase-chinese-brands-by-category/
