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China: user readiness to pay for online video portal access in 2013

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Source

Release date

June 2014

Region

China

Survey time period

March 1st to March 31st, 2014

Number of respondents

n = 60,000 (30,000 by landline and 30,000 via cell phone)

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

The title of the report has been translated from Chinese.

Citation formats

User readiness to pay for online video portal access in China 2013

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 9, 2014
The graph shows payment behavior for online video portals in China in 2013. About 12 percent of users had already paid for online video portals.
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Online TV in the United StatesConnected TV viewership in the United StatesTelevision in the United StatesPay TV in the United StatesCable TV in the United States
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