| Characteristic | Percentage of digital shoppers |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
The chart is not accessible to screen readers. Please switch to the table view to access the data.
Download
Source
Source
Release date
July 2012
More information
Region
Worldwide
Survey time period
2012
Number of respondents
16,000 respondents
Special properties
People who have used technology during shopping processes
Supplementary notes
Rational Online Shoppers are relatively confident online shoppers buying mostly fashion products and electronics. Overall, they are the second most active online shopper segment. The Internet is their preferred channel throughout
the shopping journey but they have little interest in using social media and mobile apps for shopping.
The source does not provide exact information regarding the date of the survey or age of respondents.
The findings are based on 16,000 interviews with people who have used technology during the shopping process across 16 countries, representing developing as well as mature markets: Australia, Brazil, Canada, China, Finland, France, Germany, India, Italy, Mexico, Russia, Spain, Sweden, Turkey, the United Kingdom and the United States.
Citation formats
