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How often do you search for and research a product online for your holiday shopping prior to going shopping in-store?

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Source

Release date

August 2015

Region

United States

Survey time period

June 19 to July 8, 2015

Number of respondents

1,013 respondents

Special properties

consumers who research products online before shopping in-store for holiday season

Method of interview

Online survey

Supplementary notes

Values may not add up to 100 percent due to rounding

Citation formats

U.S. holiday shopping webrooming frequency 2015

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 17, 2015
This statistic presents the share of online shoppers who search and research holiday shopping products online before purchasing them in-store, sorted by frequency. During the July 2015 survey, ** percent of respondents stated that they often or always researched online before holiday shopping in-store.
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Topics

Online shopping behavior in the United StatesE-Commerce in ChinaHoliday season e-commerce in the United StatesFashion e-commerce in the United StatesE-commerce in Mexico
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