The survey question was as follows: "If choosing between a familiar snack brand and a new brand that appears healthier, which are you more likely to choose?".
The figures might not round up to 100 percent due to rounding.
Citation formats
Preference for familiar or healthier snack brands in the U.S. 2026
According to a 2026 survey, **** percent of the respondents in the United States were more likely to choose familiar snack brands rather than new brands that appear healthier. In comparison, just over percent of those surveyed were sure to choose from the new healthier brands as of February 2026.
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Attest. (February 9, 2026). Preference for familiar or healthier snack brands in the United States in 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1661694/preference-for-familiar-or-healthier-snack-brands-us/
Attest. "Preference for familiar or healthier snack brands in the United States in 2026." Chart. February 9, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1661694/preference-for-familiar-or-healthier-snack-brands-us/
Attest. (2026). Preference for familiar or healthier snack brands in the United States in 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1661694/preference-for-familiar-or-healthier-snack-brands-us/
Attest. "Preference for Familiar or Healthier Snack Brands in The United States in 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Feb 2026, /statistics/1661694/preference-for-familiar-or-healthier-snack-brands-us/
Attest, Preference for familiar or healthier snack brands in the United States in 2026 ÌÇÐÄÆƽâ°æ, /statistics/1661694/preference-for-familiar-or-healthier-snack-brands-us/ (last visited August 01, 2026)
Preference for familiar or healthier snack brands in the United States in 2026 [Graph], Attest, February 9, 2026. [Online]. Available: /statistics/1661694/preference-for-familiar-or-healthier-snack-brands-us/
