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Average number of short drama app sessions per user per day worldwide in the 1st quarter of 2026, by region

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Release date

June 2026

Region

Worldwide

Survey time period

January 2025 to March 2026

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Short drama app sessions per user per day worldwide Q1 2026, by region

Published by
Christy Tila,
Jul 15, 2026

In Q1 2026, the Middle East and North Africa recorded the highest average number of short drama app sessions per user, increasing from **** on day 0 to **** on day 30. Europe also experienced a notable increase, rising from **** to **** sessions per user. Meanwhile, the global average increased modestly from **** on day 0 to **** on day 30.

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