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Share of app downloads of short drama apps among other video-on-demand (VOD) player types in Southeast Asia in 1st half 2024 and 1st half 2025

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Sources

Release date

August 2025

Region

Indonesia, Malaysia, Philippines, Singapore, Vietnam, Thailand

Survey time period

H1 2024 to H1 2025

Citation formats

Share of short drama app downloads Southeast Asia 2024-2025

Published by
Christy Tila,
May 5, 2026

During the first half of 2025, short drama apps accounted for about ** percent of the total app downloads of video-on-demand (VOD) player types in Southeast Asia. This reflects a considerable increase from the previous period examined. Short drama apps now dominate among other VOD types in the region. 

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