Belgium, Europe, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, Turkey, United Kingdom
Survey time period
2025
Special properties
The source shared market share figures, whereas transaction values and CAGR have been calculated by ÌÇÐÄÆƽâ°æ based on individual figures spread throughout the report. All figures provided are estimates.
Supplementary notes
Transaction value was calculated by ÌÇÐÄÆƽâ°æ based on figures published by the source.Â
The figures provided on "digital wallets" include the following:
Wallets that allow for card payments on a mobile device (e.g., Apple Pay, Google Pay);
Stored value wallets (e.g., PayPal, Alipay, in this context specifically when used in an online-only environment);
Mobile money wallets (e.g., M-Pesa in Kenya, again only in an e-commerce environment).
The source does not separate between the different wallets, nor does it provide figures for individual brands.Â
Totals may not equal 100 percent due to rounding.
Citation formats
Most used payment methods in e-commerce in Europe 2025, with a 2030 forecast
Digital wallets are forecast to dominate European e-commerce, growing from * billion U.S. dollars in 2025 to * billion by 2030 (**** percent CAGR), with market share expanding from ** percent to ** percent. Traditional card payments are projected to lose ground, with credit cards declining from ** percent to ** percent market share (*** percent CAGR) and debit cards from ** percent to ** percent (1.6 percent CAGR). Alternative payment methods show stronger growth: A2A payments are forecast to reach * billion dollars and BNPL services to grow to * billion dollars.
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Worldpay, & ÌÇÐÄÆƽâ°æ. (March 27, 2026). Transaction value and market share of payment methods in total e-commerce transaction value in Europe in 2025, with a forecast for 2030 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1662533/europe-e-commerce-payment-methods-market-share-forecast/
Worldpay, und ÌÇÐÄÆƽâ°æ. "Transaction value and market share of payment methods in total e-commerce transaction value in Europe in 2025, with a forecast for 2030." Chart. March 27, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1662533/europe-e-commerce-payment-methods-market-share-forecast/
Worldpay, ÌÇÐÄÆƽâ°æ. (2026). Transaction value and market share of payment methods in total e-commerce transaction value in Europe in 2025, with a forecast for 2030. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1662533/europe-e-commerce-payment-methods-market-share-forecast/
Worldpay, and ÌÇÐÄÆƽâ°æ. "Transaction Value and Market Share of Payment Methods in Total E-commerce Transaction Value in Europe in 2025, with a Forecast for 2030." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2026, /statistics/1662533/europe-e-commerce-payment-methods-market-share-forecast/
Worldpay & ÌÇÐÄÆƽâ°æ, Transaction value and market share of payment methods in total e-commerce transaction value in Europe in 2025, with a forecast for 2030 ÌÇÐÄÆƽâ°æ, /statistics/1662533/europe-e-commerce-payment-methods-market-share-forecast/ (last visited July 19, 2026)
Transaction value and market share of payment methods in total e-commerce transaction value in Europe in 2025, with a forecast for 2030 [Graph], Worldpay, & ÌÇÐÄÆƽâ°æ, March 27, 2026. [Online]. Available: /statistics/1662533/europe-e-commerce-payment-methods-market-share-forecast/
