The source researched the following 15 countries within Asia-Pacific: Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, New Zealand, South Korea, Pakistan, Phillipines, Singapore, Taiwan, Thailand, Vietnam. At the time of publication, the source did not provide figures for Vietnam and Pakistan.
The source does not provide information on the original wording used or of its methodology. Thus, the wording chosen for this statistic may differ slightly.
Citation formats
BNPL spending in the Asia-Pacific 2025, by country
China had by far the largest BNPL market in the Asia-Pacific in 2025, with transaction value reaching *** billion U.S. dollars, representing over ** percent share of the region's total, according to a market model released in the first quarter of 2026. India ranked second with a transaction value of  billion U.S. dollars, equivalent to percent of the regional total.
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ÌÇÐÄÆƽâ°æ, & PayNXT360. (May 18, 2026). Estimated transaction value of buy now, pay later (BNPL) in the Asia-Pacific in 2025, by country (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1661425/bnpl-transaction-value-in-apac-by-country/
ÌÇÐÄÆƽâ°æ, und PayNXT360. "Estimated transaction value of buy now, pay later (BNPL) in the Asia-Pacific in 2025, by country (in million U.S. dollars)." Chart. May 18, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1661425/bnpl-transaction-value-in-apac-by-country/
ÌÇÐÄÆƽâ°æ, PayNXT360. (2026). Estimated transaction value of buy now, pay later (BNPL) in the Asia-Pacific in 2025, by country (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1661425/bnpl-transaction-value-in-apac-by-country/
ÌÇÐÄÆƽâ°æ, and PayNXT360. "Estimated Transaction Value of Buy Now, Pay Later (Bnpl) in The Asia-pacific in 2025, by Country (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 May 2026, /statistics/1661425/bnpl-transaction-value-in-apac-by-country/
ÌÇÐÄÆƽâ°æ & PayNXT360, Estimated transaction value of buy now, pay later (BNPL) in the Asia-Pacific in 2025, by country (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1661425/bnpl-transaction-value-in-apac-by-country/ (last visited July 26, 2026)
Estimated transaction value of buy now, pay later (BNPL) in the Asia-Pacific in 2025, by country (in million U.S. dollars) [Graph], ÌÇÐÄÆƽâ°æ, & PayNXT360, May 18, 2026. [Online]. Available: /statistics/1661425/bnpl-transaction-value-in-apac-by-country/
