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Most important features when choosing a credit card in the United States in 2024, by generation

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Source

Release date

February 2025

Region

United States

Survey time period

November 2024

Number of respondents

2,000 respondents

Special properties

Consumers

Method of interview

Online survey

Supplementary notes

The source does not specify the exact age groups.

Citation formats

Most important credit card features in the U.S. 2024, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, May 15, 2026

**** was the most valued credit card feature among U.S. consumers overall in 2024, cited by ** percent of consumers, followed by a low interest rate at ** percent and a rewards program at ** percent. Generational differences were pronounced: Baby Boomers placed the greatest importance on no annual fees at ** percent, while Gen Z stood out as the only generation to rank a low interest rate as their top priority at ** percent, likely reflecting greater sensitivity to carrying balances. High credit limits were most important to younger generations, cited by ** percent of Gen Z and ** percent of Millennials, compared to just * percent of Baby Boomers.

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Credit cards in the United StatesMobile payments in the United StatesHoliday season e-commerce in the United StatesCost of living in the U.S.Inflation in the U.S.
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