Coca-Cola brand profile U.S. 2024| ��ƽ��

Coca-Cola brand awareness, usage, popularity, loyalty, and buzz among soft drink drinkers in the United States in 2024

Characteristic	Share of respondents
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Number of respondents

1,249 respondents

Age group

18-64 years

Special properties

respondents who drink soft drinks

Supplementary notes

62During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to soft drinks, which of the following brands do you like?
Brand consumption: When it comes to soft drinks, which of the following brands have you consumed in the past 12 months?
Brand loyalty: When it comes to soft drinks, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Coca-Cola in the United States?
When it comes to soft drink drinkers, brand awareness of Coca-Cola is at **% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Coca-Cola in the United States?
In total, **% of U.S. soft drink drinkers say they like Coca-Cola. However, in actuality, among the **% of U.S. respondents who know Coca-Cola, **% of people like the brand.

What is the consumption share of Coca-Cola in the United States?
All in all, **% of soft drink drinkers in the United States consum Coca-Cola. That means, of the **% who know the brand, **% use them.

How loyal are the drinkers of Coca-Cola?
Around **% of soft drink drinkers in the United States say they are likely to use Coca-Cola again. Set in relation to the **% usage share of the brand, this means that **% of their drinkers show loyalty to the brand.

What's the buzz around Coca-Cola in the United States?
In **, about **% of U.S. soft drink drinkers had heard about Coca-Cola in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's some buzz around Coca-Cola in the United States.

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