During a survey carried out in February 2023, among adults in the United States, it was found that approximately ** percent of respondents stated that they would be interested in trying almond protein. Moreover, about ** percent of respondents stated that they would be willing to try soy protein.Â
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McKinsey & Company. (March 21, 2024). Consumers' willingness to try various protein sources in the United States in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1461727/consumers-willingness-to-try-various-protein-sources/
McKinsey & Company. "Consumers' willingness to try various protein sources in the United States in 2024." Chart. March 21, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1461727/consumers-willingness-to-try-various-protein-sources/
McKinsey & Company. (2024). Consumers' willingness to try various protein sources in the United States in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1461727/consumers-willingness-to-try-various-protein-sources/
McKinsey & Company. "Consumers' Willingness to Try Various Protein Sources in The United States in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Mar 2024, /statistics/1461727/consumers-willingness-to-try-various-protein-sources/
McKinsey & Company, Consumers' willingness to try various protein sources in the United States in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1461727/consumers-willingness-to-try-various-protein-sources/ (last visited July 15, 2026)
Consumers' willingness to try various protein sources in the United States in 2024 [Graph], McKinsey & Company, March 21, 2024. [Online]. Available: /statistics/1461727/consumers-willingness-to-try-various-protein-sources/
