responses from 500 content creators from 45 countries and territories
Method of interview
Online survey
Supplementary notes
The source states the following: "Digital content creators were defined as individuals who regularly post content online for public consumption and have more than 1,000 followers, which is the threshold to be qualified as nano-influencers."
The geographic distribution of the respondents is as follows:Â Europe 35.2 percent, Asia 29.4 percent, South America 13 percent, North Africa 10 percent, Africa 6.4 percent, Oceania 3 percent, and Eurasia 3 percent.
Citation formats
Content creators who fact-check online sources for their content worldwide 2024
According to a survey conducted between August and September 2024, **** percent of content creators fact-check the source of information before sharing it with their audience. In contrast, **** percent of respondents shared the content they found entertaining or useful without checking for accuracy.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
UNESCO. (November 26, 2024). Share of content creators who check credibility of online sources before sharing content with their audience worldwide in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1655085/content-creators-who-fact-check-online-sources-for-credibility/
UNESCO. "Share of content creators who check credibility of online sources before sharing content with their audience worldwide in 2024." Chart. November 26, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1655085/content-creators-who-fact-check-online-sources-for-credibility/
UNESCO. (2024). Share of content creators who check credibility of online sources before sharing content with their audience worldwide in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1655085/content-creators-who-fact-check-online-sources-for-credibility/
UNESCO. "Share of Content Creators Who Check Credibility of Online Sources before Sharing Content with Their Audience Worldwide in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Nov 2024, /statistics/1655085/content-creators-who-fact-check-online-sources-for-credibility/
UNESCO, Share of content creators who check credibility of online sources before sharing content with their audience worldwide in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1655085/content-creators-who-fact-check-online-sources-for-credibility/ (last visited July 20, 2026)
Share of content creators who check credibility of online sources before sharing content with their audience worldwide in 2024 [Graph], UNESCO, November 26, 2024. [Online]. Available: /statistics/1655085/content-creators-who-fact-check-online-sources-for-credibility/
