Time spent on digital media compared to advertising spending in the United States in 2014| ��ƽ��

Distribution of daily time spent using selected digital media compared to the share of advertising expenditures in the United States in 2014

Characteristic	Share of time spent on digital media	Share of spending in digital advertising
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Release date

September 2014

More information

Region

United States

Survey time period

since September 2014

Age group

18 years and older

Supplementary notes

* The share of advertising expenditures includes formats delivering digital video advertising, namely: in-banner, in-stream, and in-text.
** The share of time spent excludes Instagram.
The time spent on each media includes all the time spent on that media, regardless of multitasking, for example: 1 hour of multitasking on Facebook while watching a digital video will be counted as 1 hour of Facebook and 1 hour of digital video.

Citation formats

This statistic compares the main media regarding the share represented by the average daily media usage by American adults and the share of total advertising expenditures in 2011. In the United States, ** percent of advertising expenditures are allocated to newspaper advertising, while newspapers account for only * percent of the total time American adults spend on media. This statistic represents the share of time spent on average per day on selected digital media by American adults and the share of advertising expenditures in media in the United States since September 2014. Pandora radio accounted for *** percent of the time Americans spent on digital media per day—but only *** percent of digital advertising expenditures.