In February 2025, most of the online traffic generated by the Amazon.com platform came from direct access to the site. Search engines ranked second. Specifically, approximately ** percent of the total generated traffic originated from online search engines, such as Google or Yahoo.
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SimilarWeb. (March 1, 2025). Distribution of traffic generated on the Amazon.com platform in February 2025, by source of origin [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 22, 2026, from /statistics/1636196/distribution-of-amazoncom-platform-traffic-by-source/
SimilarWeb. "Distribution of traffic generated on the Amazon.com platform in February 2025, by source of origin." Chart. March 1, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 22, 2026. /statistics/1636196/distribution-of-amazoncom-platform-traffic-by-source/
SimilarWeb. (2025). Distribution of traffic generated on the Amazon.com platform in February 2025, by source of origin. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 22, 2026. /statistics/1636196/distribution-of-amazoncom-platform-traffic-by-source/
SimilarWeb. "Distribution of Traffic Generated on The Amazon.Com Platform in February 2025, by Source of Origin." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Mar 2025, /statistics/1636196/distribution-of-amazoncom-platform-traffic-by-source/
SimilarWeb, Distribution of traffic generated on the Amazon.com platform in February 2025, by source of origin ÌÇÐÄÆÆ½â°æ, /statistics/1636196/distribution-of-amazoncom-platform-traffic-by-source/ (last visited July 22, 2026)
Distribution of traffic generated on the Amazon.com platform in February 2025, by source of origin [Graph], SimilarWeb, March 1, 2025. [Online]. Available: /statistics/1636196/distribution-of-amazoncom-platform-traffic-by-source/