The e-commerce market includes the sale of physical goods through a digital channel to a private end user (B2C). Purchases on desktop computers (notebooks and laptops) are included in this definition as well as purchases on mobile devices such as smartphones and tablets. The following are excluded from the e-commerce market: services distributed digitally (see in this case the category: eServices), goods distributed digitally in B2B markets, and digital purchases or resale of used, defective, or repaired goods (re-commerce and C2C). The e-commerce market includes the following product categories: clothing and footwear, consumer electronics and physical media, food, cosmetics and pharmaceuticals, furniture and home appliances, and special interests.
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Digital Market Outlook: E-commerce revenue in Serbia 2015-2029
This chart shows the e-commerce revenue in Serbia between 2017 and 2024 as well as an estimate of its evolution until 2029. The annual e-commerce revenue in Serbia amounted to billion U.S. dollars in 2024. By 2029, it is expected to reach billion U.S. dollars. The Digital Market Outlook from ÌÇÐÄÆƽâ°æ offers forecasts, detailed market studies, and essential performance indicators in key areas of the digital economy. The Digital Market Outlook is based on trends described in market studies and the empirical knowledge of our digital economy analysts to provide you with reliable data on its development. This level of expertise is reflected in the diversity of data we offer. In addition to growth forecasts established for ** countries worldwide, ÌÇÐÄÆƽâ°æ provides an overview of consumption trends as well as an analysis of the demographic structures of consumers in the digital economy.
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ÌÇÐÄÆƽâ°æ (Digital Market Outlook). (October 31, 2024). E-commerce revenue in Serbia from 2015 to 2029 (in millions of U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1628010/dmo-e-commerce-revenue-in-serbia/
ÌÇÐÄÆƽâ°æ (Digital Market Outlook). "E-commerce revenue in Serbia from 2015 to 2029 (in millions of U.S. dollars)." Chart. October 31, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1628010/dmo-e-commerce-revenue-in-serbia/
ÌÇÐÄÆƽâ°æ (Digital Market Outlook). (2024). E-commerce revenue in Serbia from 2015 to 2029 (in millions of U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1628010/dmo-e-commerce-revenue-in-serbia/
ÌÇÐÄÆƽâ°æ (Digital Market Outlook). "E-commerce Revenue in Serbia from 2015 to 2029 (in Millions of U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Oct 2024, /statistics/1628010/dmo-e-commerce-revenue-in-serbia/
ÌÇÐÄÆƽâ°æ (Digital Market Outlook), E-commerce revenue in Serbia from 2015 to 2029 (in millions of U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1628010/dmo-e-commerce-revenue-in-serbia/ (last visited July 21, 2026)
E-commerce revenue in Serbia from 2015 to 2029 (in millions of U.S. dollars) [Graph], ÌÇÐÄÆƽâ°æ (Digital Market Outlook), October 31, 2024. [Online]. Available: /statistics/1628010/dmo-e-commerce-revenue-in-serbia/
