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Total valuation amount of the Amazon brand from 2006 to 2024 (in billions of U.S. dollars)

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Source

Release date

June 2024

Region

Worldwide

Survey time period

2006 - 2024

Supplementary notes

*Data before 2024 comes from previous reports published by the source.

Citation formats

Amazon brand valuation 2006-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 18, 2025

The valuation of the Amazon brand was estimated at more than *** billion U.S. dollars in 2024. The growth slowed in 2022 after a strong increase since 2016, rising from ** billion in 2016 to *** billion U.S. dollars in 2021.

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