A 2025 survey among consumers in China found that * were the most popular category of emotionally driven consumption, with  percent of respondents citing them. Other trending categories included collectible blind boxes, stress-relief and wellness, and pet-related products.
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iiMedia Research. (July 31, 2025). Preferred categories of emotion-driven spending among consumers in China as of July 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1622880/china-favorite-emotional-consumption-categories/
iiMedia Research. "Preferred categories of emotion-driven spending among consumers in China as of July 2025." Chart. July 31, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1622880/china-favorite-emotional-consumption-categories/
iiMedia Research. (2025). Preferred categories of emotion-driven spending among consumers in China as of July 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1622880/china-favorite-emotional-consumption-categories/
iiMedia Research. "Preferred Categories of Emotion-driven Spending among Consumers in China as of July 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jul 2025, /statistics/1622880/china-favorite-emotional-consumption-categories/
iiMedia Research, Preferred categories of emotion-driven spending among consumers in China as of July 2025 ÌÇÐÄÆƽâ°æ, /statistics/1622880/china-favorite-emotional-consumption-categories/ (last visited July 24, 2026)
Preferred categories of emotion-driven spending among consumers in China as of July 2025 [Graph], iiMedia Research, July 31, 2025. [Online]. Available: /statistics/1622880/china-favorite-emotional-consumption-categories/
