Among the respondents, 47.45 percent were men and 52.55 percent were women. Over 30 percent of them lived in tier-1 cities, around 45 percent lived in tier-2 or tier-3 cities, 17.5 percent in tier-4 or lower tier cities, and about 6.9 percent in towns or rural areas.
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Favorite products or services with emotional value among Chinese youth 2025
A 2025 survey revealed that most young people in China were willing to pay for emotional benefits, with **** percent of respondents confirming this. Emotional support services, such as playmates and confidential ears, were the most popular offerings providing emotional value, with ** percent of respondents willing to pay for them.
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The Beijing News. (July 20, 2025). Willingness to pay for emotional value among young people in China as of July 2025, by product or service [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1622154/china-willingness-to-pay-for-emotional-value-by-product-or-service/
The Beijing News. "Willingness to pay for emotional value among young people in China as of July 2025, by product or service." Chart. July 20, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1622154/china-willingness-to-pay-for-emotional-value-by-product-or-service/
The Beijing News. (2025). Willingness to pay for emotional value among young people in China as of July 2025, by product or service. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1622154/china-willingness-to-pay-for-emotional-value-by-product-or-service/
The Beijing News. "Willingness to Pay for Emotional Value among Young People in China as of July 2025, by Product or Service." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Jul 2025, /statistics/1622154/china-willingness-to-pay-for-emotional-value-by-product-or-service/
The Beijing News, Willingness to pay for emotional value among young people in China as of July 2025, by product or service ÌÇÐÄÆƽâ°æ, /statistics/1622154/china-willingness-to-pay-for-emotional-value-by-product-or-service/ (last visited August 02, 2026)
Willingness to pay for emotional value among young people in China as of July 2025, by product or service [Graph], The Beijing News, July 20, 2025. [Online]. Available: /statistics/1622154/china-willingness-to-pay-for-emotional-value-by-product-or-service/
