A 2025 survey conducted in China revealed that ** percent of respondents reported being more impulsive in their purchasing decisions when driven by emotions. Over **** of the respondents also indicated that they were less sensitive to price in such situations.
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iiMedia Research. (July 31, 2025). Major differences between emotional and traditional consumption according to consumers in China as of July 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1622876/china-emotional-consumption-vs-traditional-consumption/
iiMedia Research. "Major differences between emotional and traditional consumption according to consumers in China as of July 2025." Chart. July 31, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1622876/china-emotional-consumption-vs-traditional-consumption/
iiMedia Research. (2025). Major differences between emotional and traditional consumption according to consumers in China as of July 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1622876/china-emotional-consumption-vs-traditional-consumption/
iiMedia Research. "Major Differences between Emotional and Traditional Consumption According to Consumers in China as of July 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jul 2025, /statistics/1622876/china-emotional-consumption-vs-traditional-consumption/
iiMedia Research, Major differences between emotional and traditional consumption according to consumers in China as of July 2025 ÌÇÐÄÆƽâ°æ, /statistics/1622876/china-emotional-consumption-vs-traditional-consumption/ (last visited July 21, 2026)
Major differences between emotional and traditional consumption according to consumers in China as of July 2025 [Graph], iiMedia Research, July 31, 2025. [Online]. Available: /statistics/1622876/china-emotional-consumption-vs-traditional-consumption/
